Growth at Micro.company. Obsessed with the WhatsApp ecosystem and the tools that make businesses run better on it. Writes about WhatsApp marketing, automation, and getting the most out of every customer conversation.
Your email open rate is probably around 20%. Your WhatsApp open rate could be 98%. You do not need a spreadsheet to figure out which channel deserves more of your attention. WhatsApp has over 2 billion active users. Most of them check it constantly. Messages arrive with a notification ping,
WhatsApp has over 2 billion active users. But walk into most small businesses and ask how they use it, and you'll hear the same answer: customer support, order confirmations, maybe a few broadcast messages during festivals. That's not a strategy. That's using a Formula
Schools in India, SE Asia, and the Middle East already use WhatsApp. Here's how to use it properly with forms instead of chaotic group messages.
Typeform is beautiful but expensive and has no WhatsApp delivery. WhatsForm is simpler but purpose-built for WhatsApp. An honest comparison.
WhatsApp has 2 billion active users. More businesses are using it to acquire customers, close deals, and deliver support than ever before. If you are not using WhatsApp for business yet, you are leaving money on the table. This guide covers everything: the difference between WhatsApp Business and the API,
Three ways to add a WhatsApp button to your website. From a simple HTML link to a WordPress plugin to a floating widget that captures leads before starting the chat.
Millions of small businesses in India, Brazil, and SE Asia sell directly on WhatsApp. Here's how to do it professionally, without the chaos.
Most people download WhatsApp Business and chat. That's 10% of what the app can do. Here are the features you're probably skipping, and how to use them.
Replace your boring contact page with a form that sends inquiries directly to WhatsApp. Faster response times, higher conversion rates.
Google Forms is great for surveys. WhatsForm is built for WhatsApp. Here's an honest side-by-side comparison of both form builders.
Most businesses don't need the WhatsApp Business API. Here's how to figure out which one is actually right for you.
Stop losing orders to messy WhatsApp text messages. Here's how to build a proper order form that sends everything directly to your WhatsApp in one clean message.